June Primary Election Day Graphic

Social Media Design, Motion Graphics 
New York Campaign Finance Board

I designed and animated this series of materials for the NYC Votes campaign for the elections in 2024. New York State doesn't have consolidated primaries like many states, so the primaries for city, state and federal elections happen over many months and require our team to create a very strategic and unified campaign to inform voters on an ongoing basis. We've found that the approach of using engaging, inviting and colorful mascots performs very well to drive turnout with our audience.